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Utah Spends Millions Promoting National Parks

April 03
23:29 2014

Page is sure to benefit from extra tourism traffic as the state of Utah spends millions of dollars promoting its “Mighty 5” national parks in the western United States.

ZionThe Utah Office of Tourism is funding a month-long television and online “Mighty 5” advertising campaign in Denver, San Francisco and other major western cities. Utah’s Mighty 5 includes Zion, Bryce, Arches, Canyonlands and Capitol Reef, national parks all within visiting range of the Page Lake Powell area.

We are trying to inspire people to come and enjoy our spectacular scenery. There is nothing like it anywhere on earth, and it is becoming a bucket-list destination for people all over the world.”–Vicki Varela, Managing Director, Utah Office of Tourism

The marketing campaign features a one-minute commercial of a family exploring Utah’s five national parks, which are Arches, Bryce Canyon, Canyonlands, Capitol Reef and Zion. Watch the commercial here. The ad blitz also includes billboards and online advertising.

According to Varela, the money spent promoting Utah’s national parks can generate a huge economic return for the state.

Tourists last year spent $7.4 billion, which translated into $960 million in sales tax revenues,” she said. “That’s money paid in our restaurants and hotels, and buying in our retail stores.”–Vicki Varela

According to a U.S. National Park Service study released earlier this year, money spent at national parks generates a 10-to-1 economic return for their local economies. Varela said the state Office of Tourism also promotes the “Mighty 5” through an international marketing campaign.

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